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Hard seltzer, adult seltzer, mature seltzer, spiked seltzer and hard sparkling alcohol water is a type of highball drink containing seltzer (carbonated water), alcohol, and often fruit flavorings.. The concept of flavored malt beverages has been popular since the 1990s.

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Truly. Truly is one of the most popular hard seltzer brands, and for good reason. The effervescence is perfectly balanced, and the wide variety of flavors means you can satisfy everyone's.

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As Fortune writes, "Unlike others that appear on the [flavored malt beverage] scene, such as hard root beer or Four Loko, hard seltzer has a certain amount of 'premiumization' going for it.

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Neutral Malt Base. One way to make a hard seltzer is to use a neutral malt base (NMB). Neutral malt base is an alcoholic base derived from malt that has been stripped of all its malt characteristics such as flavor, color, and aroma through carbon filtration, reverse osmosis, or another method. A brewer creates a wort and then ferments it in a.

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This grapefruit spiked seltzer smelled absolutely mouthwatering. With the first sip, you got great fruit flavor that quickly dissipated to a nice, clean seltzer finish. What really set High Noon apart from other spiked seltzers, though, was the alcohol itself. High Noon is a flavored seltzer blended with vodka—not malt liquor.

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How Long Has Spiked Seltzer Been Around? Spiked seltzer is nothing new. In the 1990s, Zima (a sparkling clear malt beverage) was all the rage—it's often considered the grandfather to today's hard seltzers. Malt beverages, coolers, and canned cocktails have been a popular alternative to beer ever since. Their convenience and low-alcohol appeal.

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White Claw has quickly become the most ubiquitous hard seltzer brand on the market. Launched in 2016, the 100-calorie,. White Claw is a flavored malt beverage (FMB), a category of drinks that.

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Unlike most competitors, it uses vodka for its base. Where most hard seltzers' alcohol content comes from brewed malt, fermented cane sugar, or vaguely described distilled spirits, High Noon.

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For the craft beer-minded consumer, picking up a 12-pack of hard seltzer is not necessarily top of mind before heading out to a friend's party. But, once you arrive there, it's hard not to notice that coolers are brimming with flavored, clear, alcoholic water. Earlier this summer, Christian McMahan, the president of Wachusett Brewing Company in.

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Hard seltzer is one juxtaposition after another—and that's what's driving its overall success. For starters, while hard seltzer is generally categorized within the flavored malt beverage (FMB) category and the broader beer category, a majority of U.S. hard seltzer buyers (60%) and 70% of legal age Millennial drinkers—a core demographic.

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As of October, White Claw was still the top hard seltzer brand by sales volume with 45% market share (its closest competitor, Truly, is a distant second at 17.4%, Harris reported).

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tolar111 Grand Pooh-Bah ( 3,060) Aug 17, 2008 New York. The majority of hard seltzer is produced from either a brewed-malt ("clear malt") or brewed-sugar (where 100% of the fermentables are derived from non-malt sugar) base, with carbonated water and added flavor. Under Alcohol and Tobacco Tax and Trade Bureau (TTB) regulations, both malt.

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Four Loko, known for its high-alcohol malt beverages, entered the hard-seltzer game with its black-cherry and sour-mango flavored bubbly drinks. This story was originally published in August 2018.

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At five percent ABV and 110 calories, the canned cocktails are comparable to the classic malt-based seltzer. Truly is always changing things up. Truly originally came in three flavors: Colima Lime.

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This is a hard seltzer you can sip at a party, sure, but also a great drink to crack open as you wind down your day at work or want a refreshing pick-me-up after a day on the golf course or tennis.

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Our Smirnoff Ice Smash combines two fruity flavors that give one smashing Smirnoff experience. Sometimes it's hard to choose between two flavors and now you don't have to- just enjoy. Our Smirnoff seltzers are spiked to perfection and ready to drink. Say bye-bye to FOMO because with zero sugar and only 90 calories, our Smirnoff Seltzers.